case-studies

Instant win platform with final draw

Year of implementation
2017
Industry
Professional Services

A hair salon franchise that provides training, marketing, and management support, focusing on innovation and quality in its services.

Valeo.it developed a digital platform based on instant-win mechanics and final contests. The system allows customers to enter codes received in salons, triggering algorithms that determine winnings based on available prizes and categories. A dedicated engine manages the final draw of winners and backups, ensuring transparency and engagement in the gaming experience.

Approach and methodology

The project involved the design and development of an advanced digital platform based on instant-win game mechanics, designed to engage customers interactively. After receiving a code directly in the salon, users enter it online, triggering an algorithm that determines the prize based on available rewards, organized by category. The platform also includes a final draw engine that automatically selects the main winners and backups, ensuring transparency, fairness, and easy management of the entire contest. The system as a whole was designed to provide a smooth and engaging experience, capable of increasing participation and customer loyalty.

Design and development of a platform with engaging instant-win game mechanics. After receiving a code in the salon, customers validate it online, triggering an algorithm that determines the prize based on available rewards, categorized by type and value. A final draw engine automatically selected the winners and backups, ensuring transparency.

Staff involved in the project
4 Specialists
Execution time
4 Months
Technologies used
  • .NET
20
%
Sales growth
10
%
Increase in average spend

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