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Digital relaunch of the historic Bergamasco glass water brand

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    Year of implementation
    2020
    Industry
    Consumer Goods

    Historic brand, renowned for bottling its water in glass, preserving both the environment and the product’s organoleptic properties.

    Approach and methodology

    Development of a digital marketing and communication strategy aimed at building brand awareness and generating leads, tailored to corporate social media and the company website. Creation of Meta campaigns on Facebook and Instagram to promote the home delivery service and increase interaction and page traffic.

    Staff involved in the project
    4 Specialists
    Execution time
    4 Months
    Technologies used
    • PHP
    30
    %
    Increase in new followers on social media
    20
    %
    Increase in home sales

    Get in touch with
    Abacus Group

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