{"id":58665,"date":"2025-10-22T16:29:25","date_gmt":"2025-10-22T14:29:25","guid":{"rendered":"https:\/\/abacusgroup.io\/2025\/10\/customer-experience-and-ai-from-reactive-support-to-continuous-relationship\/"},"modified":"2026-05-13T17:31:48","modified_gmt":"2026-05-13T15:31:48","slug":"customer-experience-and-ai-from-reactive-support-to-continuous-relationship","status":"publish","type":"post","link":"https:\/\/abacusgroup.io\/en\/2025\/10\/customer-experience-and-ai-from-reactive-support-to-continuous-relationship\/","title":{"rendered":"Customer Experience and AI: from reactive support to continuous relationship"},"content":{"rendered":"\r\n\r\n  <div class=\"a-anchor\" id=\"introduction\"><\/div>\r\n\r\n<div class=\"section block-case-study-menu pb-0 boxed\" style=\"\" blockID=\"block_eac240f086b4518ce2c40018767055b8\">\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n              <div class=\"col-12 col-lg-3\">\r\n          <div class=\"sidebar-container js-sidebar\">\r\n            <div class=\"card\">\r\n              <div class=\"card-body\">\r\n                <div class=\"accordion-item\">\r\n                  <div class=\"accordion-header\">\r\n                    <div \r\n                      class=\"accordion-button\" \r\n                      data-bs-target=\"#collapse_sidebar_block_eac240f086b4518ce2c40018767055b8\" \r\n                      data-controls=\"collapse_sidebar_block_eac240f086b4518ce2c40018767055b8\"\r\n                    >\r\n                      On this page                    <\/div>\r\n                  <\/div>\r\n                  <div id=\"collapse_sidebar_block_eac240f086b4518ce2c40018767055b8\" class=\"accordion-collapse collapse show\">\r\n                    <div class=\"accordion-body\">\r\n                      <ul class=\"list-group\">\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#introduction\">\r\n                              Introduction                            <\/a>\r\n                          <\/li>\r\n\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#context\">\r\n                              The context                            <\/a>\r\n                          <\/li>\r\n\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#problems\">\r\n                              Problems                            <\/a>\r\n                          <\/li>\r\n\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#approach\">\r\n                              Abacus approach                            <\/a>\r\n                          <\/li>\r\n\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#case_studies\">\r\n                              Case studies                            <\/a>\r\n                          <\/li>\r\n\r\n                                                  \r\n                          <li>\r\n                            <a href=\"#contacts\">\r\n                              Contacts                            <\/a>\r\n                          <\/li>\r\n\r\n                                              <\/ul>\r\n                    <\/div>\r\n                  <\/div>\r\n                <\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      \r\n      <div class=\"col-12 col-lg-8 offset-lg-1\">\r\n        \r\n        <div class=\"section-title\">\r\n          \r\n                      <h3>Introduction<\/h3>\r\n<h4>Customer expectations are changing faster than the systems that are supposed to manage them.<\/h4>                  <\/div>\r\n\r\n        <div class=\"row\">\r\n          <div class=\"col-12 \">\r\n                          <div class=\"text\">\r\n                <p><span style=\"font-weight: 400;\"><strong>AI<\/strong> is no longer a competitive advantage-it is becoming an essential component of <strong>customer experience<\/strong> strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">96 percent of CX professionals say AI has met or exceeded expectations in terms of engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But again, the point is not to adopt it. <\/span><span style=\"font-weight: 400;\">The point is to <\/span><b>really integrating it into business processes and systems<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n              <\/div>\r\n            \r\n            \r\n            \r\n            \r\n                      <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\n\n  <div class=\"a-anchor\" id=\"context\"><\/div>\n\n<div class=\"section pb-0 boxed-small\" style=\"\" blockID=\"block_3ef090dbd4aa3d3897535956d9366126\">\n  <div class=\"container container-small\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                      <h3>The context: what&#8217;s going on<\/h3>                  <\/div>\n\n                  <div class=\"text\">\n            <p><span style=\"font-weight: 400;\">AI is transforming the <strong>customer experience<\/strong> on multiple levels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transition from reactive support to proactive interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization on every touchpoint<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration between digital and physical channels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In <strong>Italy<\/strong>, adoption is growing but remains uneven:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong use in large companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delay in SMEs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing weight of e-commerce, finance and telco<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result is the same as already seen on AI: <\/span><span style=\"font-weight: 400;\"><strong>growing adoption, still limited execution<\/strong>.<\/span><\/p>\n          <\/div>\n        \n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"problems\"><\/div>\n\n<div class=\"section block-2-columns block-2-columns-text-and-image pb-0 boxed-small\" style=\"\" blockID=\"block_351b628da0fdf1e7c0c02e956208f1c0\">\n  <div class=\"container container-small\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-lg-6 order-lg-2\">\n        <div class=\"section-title\">\n          \n                      <h3>Where problems arise<\/h3>                  <\/div>\n\n                  <div class=\"text\">\n            <p><span style=\"font-weight: 400;\">The main critical issues emerge when moving from theory to practice:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data privacy and compliance<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">personalize without violating GDPR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bias in models<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Risk of bias in results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration with legacy systems<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">CRMs and ERPs not designed for AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organizational readiness<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lack of internal expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hidden costs<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">training, governance and maintenance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not surprisingly, about 70 percent of AI projects do not achieve the expected ROI.<\/span><\/p>\n<h3>What really changes in the CX<\/h3>\n<p><span style=\"font-weight: 400;\">AI enables three main levers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive analytics<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">anticipate needs and behaviors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversational AI<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">fluid and personalized interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hyper-personalization<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">experiences built on real-time data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But the real leap occurs when these capabilities are integrated into a coherent system.<\/span><\/p>\n          <\/div>\n        \n              <\/div>\n\n      <div class=\"col-12 col-lg-6 order-lg-1\">\n                  <div class=\"image-container\">\n            <img decoding=\"async\" src=\"https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/img-datadriven-1.webp\" alt=\"CX e AI insight abacus group\" class=\"img-fluid w-100\">\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"text_image_2\"><\/div>\n\n<div class=\"section block-2-columns block-2-columns-text-and-image pb-0 boxed-small\" style=\"\" blockID=\"block_adb03e3d8f72f5d5272beb3fc4d1f12c\">\n  <div class=\"container container-small\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-lg-6\">\n        <div class=\"section-title\">\n          \n                      <h3>Where you are investing<\/h3>                  <\/div>\n\n                  <div class=\"text\">\n            <p><span style=\"font-weight: 400;\">The most advanced companies are working on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time customer intelligence<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel continuity<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI agentics for orchestration<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proprietary and vertical LLMs<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ethical and transparent personalization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The difference is no longer in the technology, but in the ability to orchestrate it.<\/span><\/p>\n          <\/div>\n        \n              <\/div>\n\n      <div class=\"col-12 col-lg-6\">\n                  <div class=\"image-container\">\n            <img decoding=\"async\" src=\"https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/img-datadriven2-1.webp\" alt=\"CX e AI insight abacus group\" class=\"img-fluid w-100\">\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"approach\"><\/div>\n\n<div class=\"section block-2-columns block-2-columns-text-and-image pb-0 boxed-small\" style=\"\" blockID=\"block_c328b6d905e0dff41d753e87ab75a4b6\">\n  <div class=\"container container-small\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-lg-6 order-lg-2\">\n        <div class=\"section-title\">\n          \n                      <h3>Abacus approach<\/h3>                  <\/div>\n\n                  <div class=\"text\">\n            <p><span style=\"font-weight: 400;\">Abacus works on customer experience as an integrated system, not as an additional layer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive analytics for customer insights<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">to anticipate churn and behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversational AI<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To manage interactions in a scalable way<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel integration<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To ensure continuity between touchpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI ethics and data governance<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">for compliance and trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proprietary LLMs<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For vertical applications and data control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI agentics<br \/>\n<\/b>to orchestrate complex processes<\/li>\n<\/ul>\n<h3>Expected Results.<\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>structured approach to AI-enabled CX<\/strong> enables:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased retention and loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing the operational load<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster response time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased consistency of customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased trust through transparency and compliance<\/span><\/li>\n<\/ul>\n          <\/div>\n        \n              <\/div>\n\n      <div class=\"col-12 col-lg-6 order-lg-1\">\n                  <div class=\"image-container\">\n            <img decoding=\"async\" src=\"https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/ai-ecx-abacus-group.jpg\" alt=\"CX e AI insight abacus group\" class=\"img-fluid w-100\">\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"case_studies\"><\/div>\n\n<div class=\"section block-2-columns block-2-columns-text-and-image pb-0 boxed-small\" style=\"\" blockID=\"block_86df7f8d8dd8126c7d913a1a8cc1424a\">\n  <div class=\"container container-small\">\n    <div class=\"row \">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                      <h3>Case studies<\/h3>                  <\/div>\n\n        \n              <\/div>\n\n      <div class=\"col-12\">\n                  <div class=\"image-container\">\n            <img decoding=\"async\" src=\"https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/bg-hero-ai-insight.drive_-1.webp\" alt=\"CX e AI insight abacus group\" class=\"img-fluid w-100\">\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"simple\"><\/div>\n\n<div class=\"section pb-0 boxed-small\" style=\"\" blockID=\"block_5674cdb8054c7a1fd45bb2d4dfe899f0\">\n  <div class=\"container container-small\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                  <\/div>\n\n                  <div class=\"text\">\n            <p><b>Background<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minerva AI, a U.S.-based company developing intelligent assistants for electric vehicles<\/span><\/p>\n<p><b>Challenge<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Create a real-time support platform by integrating multiple data sources<\/span><\/p>\n<p><b>Solution<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive algorithms to anticipate requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration between telemetry, CRM and documentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalable infrastructure based on Kubernetes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proprietary LLM trained on internal data<\/span><\/li>\n<\/ul>\n<p><b>Results<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full integration of support channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100% infrastructure automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Significant improvement in speed and quality of responses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased operational capacity of operators<\/span><\/li>\n<\/ul>\n          <\/div>\n        \n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\r\n\r\n\r\n<div class=\"section block-list-locations has-card-download boxed-small\" style=\"\" blockID=\"block_cfff080256832de4d4710747b6fb2f32\">\r\n  <div class=\"container container-small\">\r\n    <div class=\"row\">\r\n      <div class=\"col-12\">\r\n        <div class=\"section-title\">\r\n          \r\n                      <h3 class=\"mb-4\">Download<\/h3>\r\n<h4>Download the full version of the insight.<\/h4>                  <\/div>\r\n\r\n        \r\n                  <div class=\"content-container mt-0\">\r\n            <div class=\"row\">\r\n\r\n              \r\n                <div class=\"col-12\">\r\n                  <div class=\"card card-locations\">\r\n                    <div class=\"card-bg\" style=\"background-image:url(https:\/\/abacusgroup.io\/wp-content\/uploads\/2026\/04\/mockup-cover-pdf-downloads.webp);\"><\/div>\r\n\r\n                                          <div class=\"card-body\">\r\n                                                  <h4>Customer Experience and AI: from reactive support to continuous relationship<\/h4>\r\n                        \r\n                        <div class=\"row align-items-end g-0\">\r\n                          <div class=\"col-12 col-md\">\r\n                                                          <div class=\"text\">\r\n                                <p>Full Insight<\/p>\n                              <\/div>\r\n                                                      <\/div>\r\n                                                      <div class=\"col-12 col-md-auto text-md-end\">\r\n                              <a href=\"https:\/\/abacusgroup.io\/wp-content\/uploads\/2026\/04\/Abacus-Insight-Customer-Experience-e-AI.pdf\" title=\"\" class=\"btn btn-grey\" target=\"\">\r\n                                Download PDF                              <\/a>\r\n                            <\/div>\r\n                                                  <\/div>\r\n                      <\/div>\r\n                                      <\/div>\r\n                <\/div>\r\n\r\n              \r\n            <\/div>\r\n\r\n          <\/div>\r\n        \r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\n\n\n<div class=\"section pb-0 boxed-small\" style=\"\" blockID=\"block_cb0a070adaacd6d5649be5a23e41fd69\">\n  <div class=\"container container-small\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                  <\/div>\n\n        \n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"section block-2-columns pb-0 boxed-small bg-grey\" style=\"\" blockID=\"block_9d5b32852060cf80e6891e1865c5e337\">\n  <div class=\"container container-small\">\n    \n    <div class=\"row \">\n      <div class=\"col-12 col-lg-3\">\n        <div class=\"section-title\">\n          \n                          <div class=\"pre-title mb-0\">\n                RELATED              <\/div>\n            \n                  <\/div>\n      <\/div>\n\n      <div class=\"col-12 col-lg-9\">\n                  <div class=\"section-title\">\n            <h3>Related Insight<\/h3><h4 class=\"mb-0\">Learn about other Abacus insights related to the topics of AI, ICT and business technology evolution.<\/h4>          <\/div>\n                \n        \n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"section block-list-cards has-cards-capability boxed-small bg-grey\" style=\"\" blockID=\"block_4693425d187163c8d347f0fea04ccf84\">\n  <div class=\"container container-small\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                  <\/div>\n\n        \n        \n                  <div class=\"content-container mt-0\">\n            <div class=\"row\">\n\n              \n                <div class=\"col-12 col-lg-6\">\n                                      <a href=\"https:\/\/abacusgroup.io\/en\/2025\/10\/lai-nellict-dare-potere-alle-imprese-italiane-per-il-futuro\/\" title=\"\" class=\"d-block\" target=\"\">\n                  \n                  <div class=\"card card-link \">\n                                        \n                    <div class=\"card-bg\" style=\"background-image:url(https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/bg-hero-ai-insight.webp);\">\n                                              <h4 class=\"is-relative\">AI <br>in ICT<\/br><\/h4>\n                      \n                                              <div class=\"text\">\n                          <p>From market growth to operational challenges: what Italian companies really need to turn AI into concrete value.<\/p>\n                        <\/div>\n                      \n                                          <\/div>\n                    \n                    \n                                      <\/div>\n\n                                      <\/a>\n                                  <\/div>\n\n              \n                <div class=\"col-12 col-lg-6\">\n                                      <a href=\"https:\/\/abacusgroup.io\/en\/2025\/10\/cybersecurity-nellera-delliot-proteggere-il-futuro-digitale-dellitalia\/\" title=\"\" class=\"d-block\" target=\"\">\n                  \n                  <div class=\"card card-link \">\n                                        \n                    <div class=\"card-bg\" style=\"background-image:url(https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/bg-hero-cyber-insight.webp);\">\n                                              <h4 class=\"is-relative\">Cybersecurity <br> in the age of IoT<\/br><\/h4>\n                      \n                                              <div class=\"text\">\n                          <p>From exponential device growth to new attack surfaces: how to build security, governance, and operational resilience.<\/p>\n                        <\/div>\n                      \n                                          <\/div>\n                    \n                    \n                                      <\/div>\n\n                                      <\/a>\n                                  <\/div>\n\n              \n                <div class=\"col-12 col-lg-6\">\n                                      <a href=\"https:\/\/abacusgroup.io\/en\/2025\/10\/integrazione-tra-cloud-computing-ed-edge-technology\/\" title=\"\" class=\"d-block\" target=\"\">\n                  \n                  <div class=\"card card-link \">\n                                        \n                    <div class=\"card-bg\" style=\"background-image:url(https:\/\/abacusgroup.io\/wp-content\/uploads\/2025\/10\/bg-hero-cloud-insight.webp);\">\n                                              <h4 class=\"is-relative\">Cloud <br>and Edge<\/br><\/h4>\n                      \n                                              <div class=\"text\">\n                          <p>Scalability, real-time and control: because cloud and edge are not alternatives, but components of a single operational architecture.<\/p>\n                        <\/div>\n                      \n                                          <\/div>\n                    \n                    \n                                      <\/div>\n\n                                      <\/a>\n                                  <\/div>\n\n              \n            <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n  <div class=\"a-anchor\" id=\"contacts\"><\/div>\n\n<div class=\"section text-center text-white boxed-small\" style=\"background-image: url(https:\/\/abacusgroup.io\/wp-content\/uploads\/2026\/04\/bg-discover-leadership.webp)\" blockID=\"block_db58e774cef5426deb47b21678a941d8\">\n  <div class=\"container container-small\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"section-title\">\n          \n                      <h3>Want to improve your customer experience with AI?<\/h3>\r\n<h4 class=\"mb-0\">Let&#8217;s talk about your needs and build a concrete approach.<\/br><\/br><\/h4>                  <\/div>\n\n        \n                  <div class=\"buttons-group\">\n                          <a href=\"https:\/\/abacusgroup.io\/en\/contacts\/\" title=\"\" class=\"btn btn-white\" target=\"\">\n                Contact us              <\/a>\n            \n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>How AI is transforming customer management and what it really takes to scale personalized, reliable and sustainable experiences.<\/p>\n","protected":false},"author":1,"featured_media":58666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3169],"tags":[],"ocean-capabilities":[],"class_list":["post-58665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-abacus"],"acf":[],"yoast_head":"<!-- This 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