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Secret Key

  • Year of Acquisition: 2026
  • Line of Business: Digital & AI Transformation
  • Founder: Enrico Ferretti 
Secret Key

Digital Strategy, Performance Marketing and AI: Secret Key’s Value Within Abacus Group

Founded in 2013, Secret Key is a digital agency specializing in marketing strategies designed to drive business growth. By combining analysis, creativity, and technology, the agency helps organizations of all sizes design digital experiences that deliver measurable results with a direct impact on business performance.

Over the years, Secret Key has built strong expertise in digital strategy, performance marketing, SEO and GEO, multichannel advertising, marketing automation, AI for marketing, UX/UI design, web development, and eCommerce, establishing itself as a strategic partner for innovation and digital growth.

Secret Key has joined Abacus Group, strengthening its AI & Digital capabilities through the creation of the Digital Marketing Business Unit. The new BU focuses on delivering advanced services in digital marketing strategy, performance marketing, AI for marketing, and customer experience, combining expertise in communication, data, and technology to accelerate clients’ growth.

Secret Key in
Abacus Group

Discover the capabilities that drive digital innovation and open new growth opportunities within the Group.