Enrico Ferretti is a Company Partner at Abacus Group, where he leads the AI & Digital Line of Business, driving the development of strategies that integrate artificial intelligence, digital marketing, and data-driven technologies to accelerate organizational growth. With more than twenty years of experience in digital marketing, he supports companies across industries in designing innovation strategies focused on delivering tangible, measurable results.
An entrepreneur and founder of Secret Key, a digital strategy and performance marketing agency, Enrico has served as a lecturer and speaker at leading Digital Marketing events and training programs, including Il Sole 24 Ore, Learnn, WMF, and Adworld Experience. His leadership is distinguished by a strategic vision of marketing, a strong business-oriented approach, and the ability to transform data, technology, and AI into a sustainable competitive advantage for organizations.