Francesca Brigneti is the leader of Abacus Group for the Pharma & Life Sciences industry. With solid experience in strategic marketing and B2B business development, she supports the positioning and growth of the group’s solutions in the fields of pharmacovigilance and regulated software systems.
She is Head of Marketing at Max Application, the group company specialized in the development of pharmacovigilance solutions. She coordinates go-to-market activities, lead generation, and communication, directly managing the entire commercial cycle — from solution presentations and negotiation management to the definition and renewal of contracts with international clients and partners. Her approach combines industry vision, strong customer value focus, and a results-driven execution mindset.